Resources Library by ANA

The myth of the invincible global brand

Companies face a strong imperative to take their brands global. Confronted by shareholders demanding continually increasing returns, managers often look for growth in new markets abroad when their brand shares have leveled off at home. Consequently,...

Catalogue: Latin America 2008

Authors: Jorge Alagon, Nigel Hollis

Company: KANTAR TNS Malaysia

May 13, 2008

Bridging market paradoxes

Living in a glo-cal culture isn't easy: major trends and local particularities converge, collide and finally merge in a sort of cultural mash, which has both to be dissected into its particularities and understood as a whole in the quest for consumer...

Catalogue: Latin America 2008

Author: Saul Feldman

May 13, 2008

Dreaming of red mansions

Historically some of us have experienced global research studies which have viewed Asia as underdeveloped Western markets; or have fitted findings into a western paradigm. However increasingly we see markets leapfrog typical evolutionary paths:...

Catalogue: Asia Pacific 2008

Authors: Lee Ryan, Lisa Li

Company: KANTAR TNS Malaysia

April 9, 2008

A global method, a local approach

This paper aims to demonstrate that by looking at the particularly Japanese factors influencing the focus group dynamic and circumstances, the Japanese focus group can become a more useful and even stimulating methodology.This paper will argue that...

Catalogue: Asia Pacific 2008

Author: Drago Djourov

Company: Flamingo

April 9, 2008

Contrasting two cultures

Improved education, the internet and the growth of healthcare information and interest in healthcare have made consumers far more aware of causes and alternative treatments for a wide range of conditions. We have evidence from focus group discussions...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Geoff Minter

Company: The Minter Group

February 6, 2008

Found in translation

This paper outlines the importance of evolving a global brand to be more in tune with the need for Asian markets demand for brand ownership.It is a fascinating case study on how Pizza Hut used the essence of the global Pizza Hut brand and matched it...

Catalogue: Asia Pacific 2007

Authors: Andrew Povolny, Dominic Lefebvre

Company: The Leading Edge

March 12, 2007

Merde a vous

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are shared by most as well as those that keep...

Catalogue: Latin America 2006

Authors: Roberto Lobl, Luisa Fernanda Streber

Company: IBOPE Inteligencia

October 10, 2006

It's the culture, stupid!

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.New developments in market research have resulted in an increasing international usage of online panels. As a...

Catalogue: Panel Research 2006

Authors: Bart Wichers, Evelien Zengerink

Company: KANTAR TNS Malaysia

October 8, 2006

Analysing the impact of a controversial cartoon

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunderstandings between ethnic and Muslim Danes that...

Catalogue: Qualitative 2006

Authors: Claus Andersen, Birgitte Gad

Company: Gad's Research & Reflexions A/S

October 8, 2006